Branding as opposed to brand?
Firstly, let’s clear something up. Branding, as opposed to Brand. What’s the difference, and why are they both important? A Brand is the emotional connection your consumer feels when interacting with your business. The WHO, WHAT & WHY.
Branding on the other hand is what makes your brand visually memorable, such as the logo, packaging, design, aesthetics, colours, media platforms, website etc. Branding is like the business tinder profile… A beautifully shot profile picture, a well written eloquent bio which is informative & guaranteed to hook people, all packaged to perfection.
But Brand, well that’s the ‘first date’ to follow. How you greet your partner, the sparkle in your smile, the kiss on the cheek… The way you validate them or make them laugh. All the personal stuff, the things that they will always remember, that’s the brand.
They’re both just as important as each other. Branding gets you noticed, brand keeps them coming back.
Now that we’ve cleared that up, let’s dive into BRANDING.
What is Branding
Branding is the process of establishing your businesses unique identity within the market. This aspect of business is important to have a solid foundation from the beginning. But why is it so important?
Successful branding shows your audience what makes you, you. Building upon your businesses story & core values is what is going to allow your consumers to align with you, follow your journey as a business and ultimately become a customer or client.
Branding is extremely achievable through visual media, being photo & video. If you ask yourself in which way your audience consumes your content as a business, that would be through the video / photo / text which you use to represent yourself.
How to Brand effectively in 2021
Building upon your branding with video marketing is one of the most effective ways to brand yourself. As the popularity of video & photo for digital marketing grows, businesses need to have a proper strategy when it comes to video marketing on social media.
It isn’t enough to take a quick video of your business with an iPhone and try to edit a few pictures together nicely in a collage from a free app you found on your phone. Your competitors are likely hiring videography & photography experts to create high quality engaging video content which is capturing your potential customers.
With platforms such as Facebook, Instagram, Snapchat, TikTok & Youtube only growing everyday, there is a huge demand for this type of content. And ultimately, the way you represent yourself and your brand with these tools is how your consumer is going to view you.
If you haven’t spent any time or due diligence when it comes to branding on the digital marketing spectrum, your audience potentially won’t take you seriously. The reality is that you are falling behind and leaving huge opportunities on the table.
So, now that you know how important branding is, time to get creative! It doesn’t have to be scary or seem like just another task you need to add to the list, because there are professionals out there who can work with you to accomplish these goals for you!
At 3 Style Media Group, we specialise in creating & curating vivid and engaging content, that can provide your business with valuable digital assets (photo & video) to help better position your brand within the market, showing your consumer who you are, what you do & why you’re the best!
What is Branding
Branding is the process of establishing your businesses unique identity within the market. This aspect of business is important to have a solid foundation from the beginning. But why is it so important?
Successful branding shows your audience what makes you, you. Building upon your businesses story & core values is what is going to allow your consumers to align with you, follow your journey as a business and ultimately become a customer or client.
Branding is extremely achievable through visual media, being photo & video. If you ask yourself in which way your audience consumes your content as a business, that would be through the video / photo / text which you use to represent yourself.
How to Brand effectively in 2021
Building upon your branding with video marketing is one of the most effective ways to brand yourself. As the popularity of video & photo for digital marketing grows, businesses need to have a proper strategy when it comes to video marketing on social media.
It isn’t enough to take a quick video of your business with an iPhone and try to edit a few pictures together nicely in a collage from a free app you found on your phone. Your competitors are likely hiring videography & photography experts to create high quality engaging video content which is capturing your potential customers.
