Building a Business in a saturated market.

Estate 88 had already taken a huge step by delving into a market that was highly competitive. The next challenge was to build trust within their consumers. We needed to generate awareness & show their audience how & why Estate 88 was unique within the industry.

Using their space to their advantage.

Estate 88 is located in an industrial area, surrounded by gyms, youth groups & community centres. The challenge was to raise awareness of their location. They thought of it as a hard to find cafe, we thought of it as unique nook in Sydney's West, a getaway in Western Sydney's own backyard. We understood that by capitalising on their unique space & store fit-out, we could use this as leverage.

Keep it simple, play to the strengths of the business & capitalise on them.

Don't fit in, stand out.

Estate 88 tasked us with elevating their social presence to that of their competitors whom owned majority of the market share. Our response... Don't fit in, stand out. Our marketing plan was very much centred around building the community within their space. Instead of selling a product, we wanted to sell an experience, an emotion, a connection.

Playing to their strengths.

Estate 88 are a young, fresh & vibrant business. Previously, their storefront was only being marketed solely as a coffee shop. We helped Estate 88 turn it into a hub for young creatives to work, collaborate, drink coffee, share a meal & connect with new faces. The idea of community, friendship & coffee were the aspects which underpinned each piece of content we created.

Our marketing plan was centred around content creation, capturing their audience with emotion through our visuals. These digital assets were created specifically and separately for each of their channels, which included Facebook, Instagram, Website, Youtube, Snapchat, Vlogs & Blogs.

It was simple. We chose the specific platforms that their consumer was paying attention to, and showed them content which resonated with them. We first focused on building the brand. This process in turn built the community, which then reflected in foot traffic, social proof & sales.

"People don't buy things, they buy feelings."

Through the development of a strong brand ideology, an objective based marketing plan, we used vivid photography & videography to create meaningful & valuable content, communicating the right message to the right people.

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