We partnered with Executive Building in early 2019 to create & innovate their brand identity, build an objective based social media strategy & revamp their digital assets.
Executive tasked 3 Style with developing marketing campaigns to generate awareness & raise Executive's market share. We needed to develop a social strategy & map out content that would clearly communicate their unique value proposition in a highly competitive market.
Executive Building Group had been hugely successful as a custom home builder in the Sydney Region specialising in New Homes, Duplexes & Extensions. The next phase of growth for Executive was to branch into the Central Coast & Newcastle home building market.
Our initial strategy session unearthed a few fundamental issues. The issues presented were the lack of valuable digital assets, the inability to curate market specific content and no social strategy or structure. As a result, their presence was suffering within the digital world.
We understand that a strong on-line presence & consistent branding campaigns can allow a business to surpass their competitors. From here, we developed an effective marketing strategy designed to achieve objectives.
Re-evaluation of current digital assets
Creation of an objective focused marketing blueprint
Professional Videography of multiple residential projects, highlighting construction from start to finish as a means of social proof
Professional Photography of Finished Homes for social campaigns & website content
Content creation for Social Campaign Mini-Series to build community & trust
Development of social staff profiles to create a seamless digital to physical experience for leads
