Standing Out in a Saturated Market Place

Hoodlan Clothing had already established themselves within the ecommerce / fashion market, but the true challenge was rising above their competitors, establishing their point of difference & making it all stick.

Behind The Curve.

Hoodlan had an intriguing story... All we had to do was tell it, and tell it well.

Our role here was largely based on content creation & story telling, something we pride ourselves on doing best. We mapped out the blueprint and established that these factors are the missing links;

• Lack of story & branding
• Non-functioning website
• Facebook Business Manager incorrectly set-up
• Inactive Instagram Shop feature
• Inactive Facebook Pixel
• Lack of professional Photo & Video
• Insufficient curation of digital assets

Being Unique & Playing to their Strengths

The challenges Hoodlan were facing weren't too technical or difficult, it was simply that the fundamentals of digital marketing weren't in place.

This is how we did it.

Telling a story & building a brand gains respect & trust from your consumer. Sales are simply a by-product of that process.

• Design & build a product focused website with a particular emphasis on their ideology & core values.
• Constant refinement and optimisation of E-commerce platform for efficient user experience.
• Implementation of E-commerce conversion tracking.
• Strategic development & creation of visual content to depict the brands ideology, specific for social media marketing campaigns.
• Establishing Hoodlan Co as leaders in their market through the creation of vivid imagery.
• Branding focused photography created specifically for website’s homepage & product pages.
• Paid Advertising Campaigns, Funnel Based Approach - Facebook & Instagram.

Essentially, we implemented some basic changes, but we did them right. This included the building of a new website, complete galleries of professional photography, creation of vivid video digital assets & some good copyright to tie it all together as effective marketing campaigns.

The results spoke for themselves.